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| Carnegie Continues Strong Momentum, Wins New Higher Ed Marketing Projects
WESTFORD, MA, November, 9, 2009 --Carnegie Communications, a leading higher education research, marketing and branding firm located near Boston, today announced several new business assignments as it continues to expand its portfolio of new clients in higher education marketing and communications. The firm’s new clients for specific marketing and communications projects include: The University of South Carolina’s Moore School of Business in Columbia, SC; The University of St. Francis in Joliet, IL; Ramapo College of New Jersey in Mahwah, NJ; and Lynchburg College in Lynchburg, VA. Carnegie has also begun to work with several colleges & universities on developing a new web tool for enrollment marketing, including University of Richmond, Richmond, VA; University of Washington, Seattle, WA; Babson College, Wellesley, MA; Robert Morris University, Moon Township, PA; University of Dayton, Dayton, OH; Creighton University, Omaha, NE; City University of Seattle, Seattle, WA; Millsaps College, Jackson, MS; and Concordia University, Irvine, CA. “The marketplace in higher education is changing in dramatic ways,” said Owen Landon III, Carnegie’s president. “We are finding that colleges and universities, now more than ever, must look at new ways of reaching and engaging their target audiences. “ Carnegie is helping the Moore School, recently named the top international business program by U.S. News & World Report, with marketing support for the launch of its new Executive Master’s of Human Resources program, which will be delivered using innovative modes of educational technology. The University of St. Francis, a Catholic, Franciscan university located outside of Chicago, IL has asked Carnegie to provide a range of enrollment marketing and admissions activities. For Ramapo College of New Jersey, “New Jersey’s public liberal arts college,” Carnegie has been awarded a market research assignment in which the firm will be helping the College evaluate the market for adult education. At Lynchburg College, which was recently featured in the Chronicle of Higher Education for its role in building a new education system for the island nation of St. Lucia, Carnegie expanded its marketing partnership with the College by adding a new set of development and alumni relations publications as well as national public relations activities for the College. About Carnegie Carnegie Communications is a leading edge marketing firm that partners with educational institutions to help them achieve their strategic objectives in enrollment and advancement. Using customized market research, innovative branding techniques, and powerful marketing expertise, the firm develops targeted brand platforms and marketing plans, as well as a full range of inspired marketing and communications solutions. For more information, visit http://www.carnegiecomm.com. |
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