WESTFORD, MA, June 23, 2009 -- With many colleges and universities looking for new ways to connect with alumni and donors in one of the most challenging fundraising environments in decades, Carnegie Communications, a leading higher education marketing, research and communications consulting firm, will present,   "New Research Reveals:  How to Use Your Web Site More Effectively with Alumni and Donors" at the upcoming Summer Sizzler conference in Kansas City July 13-16.  The conference is hosted by iModules and attracts Development and Alumni Relations officials from around the country.

Carnegie will present the results of its new study of college and university alumni nationwide that examined the appeal of various popular internet sites and how this understanding could be used to provide meaningful content to college and university websites.  The presentation will be led by Dr. Debra Godfrey, Executive Vice President, Market Research and Brand Strategy at Carnegie.

The study is part of "Carnegie Connects," a research initiative by the firm that explores critical issues affecting marketing and communications in higher education.

About Carnegie

Carnegie Communications is a leading edge marketing firm that partners with educational institutions to help them achieve their strategic objectives in enrollment and advancement.  Using customized market research, innovative branding techniques and powerful marketing expertise, the firm develops targeted brand platforms and marketing plans, as well as a full range of inspired marketing and communications solutions.  For more information, visit www.carnegiecomm.com.

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